jQuery.fn.liScroll = function(settings) {
              settings = jQuery.extend({
              travelocity: 0.05
              }, settings);              
              return this.each(function(){
                            var $strip = jQuery(this);
                            $strip.addClass("newsticker")
                            var stripWidth = 0;
                            var $mask = $strip.wrap("<div class='mask'></div>");
                            var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");                                                        
                            var containerWidth = $strip.parent().parent().width();       //a.k.a. 'mask' width        
                            $strip.find("li").each(function(i){
                            stripWidth += jQuery(this, i).width();
                            });
                            $strip.width(stripWidth);                     
                            var defTiming = stripWidth/settings.travelocity;
                            var totalTravel = stripWidth+containerWidth;                                                        
                            function scrollnews(spazio, tempo){
                            $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
                            }
                            scrollnews(totalTravel, defTiming);                            
                            $strip.hover(function(){
                            jQuery(this).stop();
                            },
                            function(){
                            var offset = jQuery(this).offset();
                            var residualSpace = offset.left + stripWidth;
                            var residualTime = residualSpace/settings.travelocity;
                            scrollnews(residualSpace, residualTime);
                            });                     
              });       
};